We distribute news releases to news media in the key markets of Vancouver and Victoria, but also throughout British Columbia and across Canada in a quick, comprehensive and cost-effective way.

Fast • Flexible • Effective • Affordable

Reporters and editors are looking for news. Our news distribution system does not handle ‘vanity’ releases, technical releases that are required by the stock markets, or fluff pieces. Editors understand this and treat all of our releases as hard news.

We have all the right contact points. We spend a lot of time making sure we do, and we keep our lists up-to-date.

We have set up our distribution lists based on the advice of editors and news directors who will deal with your news. They’ve told us the best way to get your news release into their hands for maximum impact. We’re fast. We operate out of BC. You decide when your release goes, and when.

News Media Coverage

We have segmented our lists to enable you to pick and choose which radio, television and newspaper editors will get your news. Unlike the corporate newswire services, you don’t have to pay to have your release sent to a massive master list, most of which you don't want.

We know which newsrooms are shared by several media outlets. We have removed radio stations which do not have news broadcasts, and weekly newspapers which are essentially shoppers which do not carry news. You’re left with genuine media outlets which can use your news.

You can provide us with the names of select media, reporters or editors who are known to you, and we will include them in your distribution program.

Our service is flexible and cost-effective. We don’t charge you for sending your news to places you don’t want. You decide where and when it goes out.

Stakeholders Coverage

Your communications program is more effective if your key stakeholders get copies of your news release as they are distributed to the news media. We can add those names to our distribution list, so these important people are included and involved in your program. Get in touch to allow us to provide a quote based on your specific needs.

Political coverage

We can send your release or brief to BC MLAs and to Federal Members of Parliament segmented by political party. Get in touch to allow us to provide a quote based on your specific needs.

Contact: John Lynn - 604-258-9084 or info@newswirebc.ca

News Packs

Select the market groups which make sense for your release. Note that our distribution program automatically eliminates duplicates.

We can also develop a custom news pack for your organization, including shareholder distribution.

  News Desks
Major Media Pack
Dailies: Sun, Province, Victoria Times Colonist, Globe & Mail, National Post, Toronto Star, Metro, The Tyee, Vancouver Observer, Canadian Press; Chinese: Ming Pao, Singtao, Fairchild, Omni, New Tang Dynasty TV. Television: CBC TV, Global TV, CTV, ATV, CHEK News, CITY TV; News Radio: CKNW, CKWX, am 1320, am 1470, CFAX.
27
 
Rest of BC News Pack
Includes other daily newspapers across BC, TV newsrooms in Kelowna, Prince George, Kamloops and CBUF (French) in Vancouver, and radio news stations, many which act as feeder stations in Chilliwack, Castlegar, Cranbrook, Kamloops, Kimberley, Kelowna, Trail, Victoria, Squamish, Dawson Creek, Fort St. John, Prince George, Prince Rupert, Terrace and Penticton, and CBC stations in Prince George, Prince Rupert and Kelowna.
23
 
Political columnists
Palmer, Smith, Garr, Tieleman.
4
 
Business Press Pack
Business editors of BC Dailies
7
 
South Asian Media 6
 
Kelowna Major media
4
 
Victoria Major Media
13
 
Community Press (no flyers) 80
Vancouver 5
Lower Mainland (x – Vcr) 10
Fraser Valley 6
Interior (x – Okanagan) 15
Okanagan (Vernon to Osoyoos) 10
The North (north of Hwy #1) 12
Northwest BC 6
Vancouver island 18

NOTE: Distribution list are always subject to change.

What you need to do to send a news release

Phone or email us at least 4 hours before you intend to send your release.

John Lynn – 604-258-9084 (cell) or John@lynngroup.ca

Email your release as a Microsoft Word attachment to John@newswirebc.ca.

We send your release in our standard visual format. We cannot use a PDF and we do not transmit logos, photographs or other artwork. You can also send us your release in the body of an email.

You need to discuss with us what media you want to send it to, and the release date and time. Provide us with a list of any additional reporters/editors who should receive the release.

You need to contact us in advance of sending your first release so we can set up an account, design your news release format, and deal with specific needs.

Pricing Policy

We charge a set-up fee of $95 plus $2.00 per news point (editor’s computer, news release drop-off point, reporter, columnist) by email. We charge an additional $1.00 per page per news point for multiple-page releases and for notification copies to stakeholders (colleagues, board members, etc).

We send your release in our standard visual format, and cannot include your graphics, logos or photographs without a special arrangement.

Call for additional information regarding the range of news packs available for your use, or for a cost estimate prior to sending the release.

Hints on how to write effective news releases

Model your releases after stories you see in your local newspapers or hear on your radio news stations.

Write a clear headline making one key central point. Your release is in a fight for attention with hundreds of other releases each day. Get the editor’s attention early.

Your lead sentence should contain the most important details. Remember, an entire radio news broadcast can run from two to five minutes total. Your item might only get 10 seconds, so only the key points of your news release are going to be included.

Use the inverted pyramid style in writing news: important news at the top, details in declining importance to the end.

Remember the 5 Ws of news: Who, what, where, when, why. Be clear, be factual, and be accurate.

Use direct quotes from your prime newsmaker.

Keep your sentences simple and your paragraphs short, often one sentence. Paragraphs should be shaped like a shoebox, not a like file cabinet.

Make sure you identify your main newsmakers by full name and title. OXFAM President Shirley Jones, or Jim Beam, President of Carpenters Union Local 114.

Keep your news release short. One page is usually enough. Reporters will re-write the release, or may call you, your newsmaker or others for additional comment. Do not expect your news release to be re-printed word for word.

Refer editors and reporters to other related information on your website or elsewhere. Avoid the temptation to provide it as an attachment or an appendix to your release. All journalists now work on computers so they can quickly connect with your site for more information.

At the bottom of the release, provide contact information including office, cellular and home phone numbers, and an email address. Writers and editors work around the clock, so making yourself available at their convenience will help you get news coverage.

Save yourself and your support staff some grief. Use a professional news release service such as NewsWireBC to send your releases. They’ll get where they need to go quicker and more successfully without consuming unnecessary staff time. Your support staff should be helping you field reporter phone calls and emails.

Sending a notice of an event two weeks ahead of time is no guarantee you will get coverage; it actually may mean your release will get forgotten. One to three days’ notice is plenty, and a reminder 12 hours prior is always a good idea.

Don’t send garbage releases. If there is no real news value in the release, don’t send it. Just because it sounds important to you does not mean others will see it the same way. Test it; ask yourself, does anyone really care about this information, other than the people in your office? Ask other disinterested people -- your husband, your brother, your neighbour, a friendly journalist – if it sounds like news.

Writing news for the internet
Your new release isn’t necessarily ready to post to your organization’s web site. I recommend re-writing it in a more direct, conversational style, with a photo of your main organization newsmaker.

You will want to insert key words into the release which will attract the attention of searchers using Google and other search engines. You will also want to insert live links – those three or four words in blue and underlined – which will lead curious readers to further information.

Be sure to date any release which you post on your web site. The internet is forever, and readers need to know whether the story they’re reading is an hour old or a year old.