Select the market groups which make sense for your release. Note that our distribution program automatically eliminates duplicates.
We can also develop a custom news pack for your organization, including shareholder distribution.
|Major Media Pack |
News radio, TV & Print Dailies in Vancouver & Victoria including Chinese, Tyee, Star, RoB.
|Rest of BC News Pack |
Major news radio, TV and Dailies across BC (excluding Major Media Pack)
|Political columnists |
Palmer, Smith, Garr, Tieleman.
|Labour press |
BiV, Tyee, Journal of Commerce, Tradetalk, etc...
|Business Press Pack |
Business editors of BC Dailies
|South Asian Media||8|
|Kelowna Major media ||8|
|Victoria Major Media ||7|
|Community Press (no flyers)|
|Lower Mainland (x – Vcr)||17|
|Interior (x – Okanagan)||20|
|Okanagan (Vernon to Osoyoos)||9|
|The North (north of Hwy #1)||12|
* Major Media Pack – 43 news points
Dailies: Sun (4), Province (2), Victoria Times Colonist (2), Globe & Mail (2), National Post, Toronto Star, 24 Hours, Metro, The Tyee, Vancouver Observer, Canadian Press; Chinese: Ming Pao, Singtao, Fairchild, Omni, New Tang Dynasty TV. Television: CBC TV, Global TV, CTV, ATV, CHEK News, CITY TV; News Radio: CKNW, CKWX, am 1320, am 1470, CFAX.
** Rest of BC News Pack - 33 news points
Includes 12 Daily Newspapers, Television newsrooms in Kelowna, Prince George, Kamloops and CBUF (French) in Vancouver, and radio news stations (many of which feed news to smaller stations) Chilliwack, Castlegar, Cranbrook, Kamloops, Kimberley, Kelowna (4 radio), Trail , Victoria, Squamish, Dawson Creek, Fort St. John, Prince George, Prince Rupert, Terrace and Penticton, and CBC stations in Prince George, Prince Rupert and Kelowna.
NOTE: Distribution list are always subject to change.
Phone or email us us at least 4 hours before you intend to send your release.
John Lynn – 604-258-9084 (cell) or if John does not respond,
Foley Lynn – firstname.lastname@example.org
Email your release as an MS Word attachment to email@example.com.
We cannot use a PDF. You can also send it in the body of an email. We do not transmit logos.
You need to discuss with us what media you want to send it to, and the release time.
Provide us with a list of any additional reporters/editors who should receive the release.
You need to contact us in advance of sending your first release so we can set up an account, design your news release format, and deal with specific needs.
We charge a set-up fee of $75 plus $2.00 per news point (editor’s computer, news release drop-off point, reporter, columnist) by email. We charge an additional $1.00 per page per news point for multiple-page releases and for notification copies to colleagues, board members, etc.
We send your release in our standard visual format, and cannot include your graphics, logos or photographs without a special arrangement.
Call or email for additional information regarding the range of news packs available for your use, or for a cost estimate prior to sending the release.
Model your releases after stories you see in your local newspapers or hear on your radio news stations.
Write a clear headline making one key central point. Your release is in a fight for attention with hundreds of other releases each day. Get the editor’s attention early.
Your lead sentence should contain the most important details. Remember, an entire radio news broadcast can run from two to five minutes total. Your item might only get 10 seconds, so only the key points of your news release are going to be included.
Use the inverted pyramid style in writing news: important news at the top, details in declining importance to the end.
Remember the 5 Ws of news: Who, what, where, when, why. Be clear, be factual, and be accurate.
Use direct quotes from your prime newsmaker.
Keep your sentences simple and your paragraphs short, often one sentence. Paragraphs should be shaped like a shoebox, not a like file cabinet.
Make sure you identify your main newsmakers by full name and title. OXFAM President Shirley Jones, or Jim Beam, President of Carpenters Union Local 114.
Keep your news release short. One page is usually enough. Reporters will re-write the release, or may call you, your newsmaker or others for additional comment. Do not expect your news release to be re-printed word for word.
Refer editors and reporters to other related information on your website or elsewhere. Avoid the temptation to provide it as an attachment or an appendix to your release. All journalists now work on computers so they can quickly connect with your site for more information.
At the bottom of the release, provide contact information including office, cellular and home phone numbers, and an email address. Writers and editors work around the clock, so making yourself available at their convenience will help you get news coverage.
Save yourself and your support staff some grief. Use a professional news release service such as NewsWireBC to send your releases. They’ll get where they need to go quicker and more successfully without consuming unnecessary staff time. Your support staff should be helping you field reporter phone calls and emails.
Sending a notice of an event two weeks ahead of time is no guarantee you will get coverage; it actually may mean your release will get forgotten. One to three days’ notice is plenty, and a reminder 12 hours prior is always a good idea.
Don’t send garbage releases. If there is no real news value in the release, don’t send it. Just because it sounds important to you does not mean others will see it the same way. Test it; ask yourself, does anyone really care about this information, other than the people in your office? Ask other disinterested people -- your husband, your brother, your neighbour, a friendly journalist – if it sounds like news.
Writing news for the internet
Your new release isn’t necessarily ready to post to your organization’s web site. I recommend re-writing it in a more direct, conversational style, with a photo of your main organization newsmaker.
You will want to insert key words into the release which will attract the attention of searchers using Google and other search engines. You will also want to insert live links – those three or four words in blue and underlined – which will lead curious readers to further information.
Be sure to date any release which you post on your web site. The internet is forever, and readers need to know whether the story they’re reading is an hour old or a year old.